Only a couple of years ago, the term Search Engine Optimization (commonly referred to as SEO) struck quite a bit of fear into even the most experienced business owners along with many individuals who were seeking to affect search engine results. That trend has quickly gone more towards a Do It Yourself method; tasking those same people to help themselves by using easy to understand concepts in an effort to have a more positive impact on relevant data published throughout social media sites, blogs and review hubs.
Perhaps the main driving factor behind the DIY trend is the exorbitant costs that many so-called SEO specialists have charged clients over the years. Granted, there is definitely a value in ground work performed by a company in an effort to make negative feedback on an individual or company less relevant in search rankings. However, the data compilation and entry necessary in order to make one’s online reputation much more positive rarely justifies dumping tens of thousands of dollars (which is grossly over budget for a large percentage of those interested in altering their online reputation) into the project.
Do It Yourself Reputation Management
One of the most frequent complaints that I’ve seen from companies and individuals when it comes to online data that relates to them is false or misleading information posted on a website. Yes, there are plenty of negative reviews and comments on the Web that are worthwhile and important for the general public to be aware of, yet generic entries such as “This business stinks” or “this person is bad” that provide no additional information are usually a culprit when it comes to lowering a larger audience’s perception of your company or person.
Instead of shelling out a lot of dough and asking a large reputation management company to take care of lowering the importance of these posts for you, it might be a good idea to look into ways you can improve search engine results on your own. The task may prove to be tedious; but it’s nothing a person with a rudimentary understanding of how online perception works can’t handle. All you have to do as an individual or Public Relations officer is take the time to get to know the proverbial “method behind the madness.”
This often begins with one’s willingness to sign up to free online services such as Google Alerts to find out what is being published online. Without having to pay any amount of money, you can receive updates directly to your email Inbox whenever new information about you or your company is posted online. You can also request that the service only send you notifications on News entries, blog posts, discussions, videos, etc. Once you have subscribed to the service, you can much more easily (and thoroughly) monitor data that is being published; allowing you to respond to negative reviews, incorrect information and even work on lowering the search ranking importance of unwanted entries in a timely fashion.
Responding to legitimate negative reviews can be one of the most important factors in changing public perception throughout social media sites and review hubs such as Yelp. The reason for this is that many potential customers genuinely appreciate it when a representative of a company takes the time to address and issue and work towards improving its service. Bluntly speaking, this measure is well worth the time invested.
Another tactic that should be immediately employed is claiming your brand online. Business directories and review sites are generally reasonable in allowing firms to claim their own data online once they have identified themselves properly; plus this step improves relations with the sites themselves as well as their traffic.
Overpaying for reputation management work is something that is quickly going by the wayside thanks to more reliable tools as well as the need to stay within budget. It is our aim here at Reputable.com to provide our readers with as much information as possible on how to avoid paying too much to perform SEO tasks by doing much of the work yourself.